Quick & Easy Ways to Improve Your Web Site's Response Rate

1. Your site should ALWAYS be set up to be visitor centered.

Don't rattle about how great your company is and what year it was established. The visitor (potential customer) doesn't care. He or she wants to know what you can offer them. Talk about benefits of your product or service. Make the page personal and make it appealing.

2. Your site should encourage visitors to take some kind of action.

This might be to e-mail for more information, write for a free catalog, call for more information or order today and receive 10% discount!

3. Your home page should have a very prominent area that contains contact information - phone, fax, e-mail, snail mail, fax on demand, etc. Visitors shouldn't have to search for this information it should be on your main page - large and clear!

4. Always include an e-mail address (if you have one, and if you don't you should), and if possible a phone, fax number.

Why? Aside from the obvious reason that you want prospects to be able to contact you, but because people all over the world are going to see your site. If you are in the US and a person in Australia wants to buy what you are offering on your web site, chances are they aren't going to call you - but they will e-mail you or possibly fax. They are going to want to know if you ship to Australia, what is the shipping cost, what is the price - etc and if you have e-mail then you encourage that contact.

5. You've heard of the K.I.S.S principle? (Keep It Simple Silly).

Well this principle also applies to your web site. Sites that have overwhelming backgrounds that offer can't be read or technical things that whiz, bang and crash are not going to win over visitors. Use colour themes that are easy on they eye, easy to read and make sure everything, including links on your site work.

6. Register your site with some of the major search engines.

Our services start as low as $25  http://www.master-control.com/submit or you can do a search under "announcement services" at Yahoo or Lycos to find sites that offer registration. Some services charge and others are free. Register for free at:http://www.hometeam.com or http://www.submit-it.com

7. Promote your site's address.

Include your web site address on everything - your letterhead, your envelopes, your business card - absolutely everywhere!!! And do I need to say it? OK I will, make sure the address is correct!

You don't have to spend a lot of money t promote your site. The ideas above can increase your results without emptying your wallet.